Returning

In studio with our team with The Restaurant Project Image by Eliora Vespera

Wow -- I have entirely neglected this website and blog! As I went in to create a post today, I realized it has been four years since I updated the ELIESA Consults blog. As many of you can relate, nothing is the same as it was a year ago, let alone four years ago.

I’ve been really focused on building and running The Restaurant Project, my newest company, which has been an amazing journey! On a personal note, I bought a home, welcomed a child into the world and then - along with you all - have been navigating a global pandemic, a social justice revolution and have spent a lot of time trying to figure out the question: where do we go from here?

I felt like months ago, I was flailing and trying to find a sliver of control in a time of chaos. I tried to really define what the future looked like for our companies, but it also felt impossible to plan ahead. It is time to embrace the unknown and I am sure you can certainly relate to the fact that this feels wildly uncomfortable.

The good news is that in a lot of ways this last year has taught me to look at things a bit differently, to take care of ourselves, our families and also to rely on our community and communities. We can do so much together. In March of 2020, I started hosting a weekly zoom call for freelancers. We figured out PPP loans, taxes, covid policies and procedures and how to work safely. We celebrated, we cried, we volunteered together and we put our heads down to keep working. These calls inspired me and it was so cool to see both personal and professional relationships form that were so supportive of one another.

Now is the time for us to all rise together. 

What does this mean? The pandemic really stopped everything and the Revolution made us realize our industry must be a better, more equitable place for artists. As vaccines start to (hopefully) change the tide, we are about to enter into a new normal which brings so much promise and hope!

Over the last year, I have been keeping track of some of the recurring questions and topics that I have been asked. I feel like many of these topics can be part of a larger conversation and hearing other people’s perspectives can be helpful to us all. I wasn’t sure when the time would be right to ‘launch’ something new, but I believe the time is now! I am recommitting to the consulting side of things and figuring out how this space can help serve our freelance industry best! We no longer need ‘how to workshops’ -- we need to go deeper than this. This fall, I’m going to open my calendar again for one-on-one consults and also lead a series of conversations for the freelance industry.

It’s clear that there are so many creative professionals who are rethinking their corporate careers.  There is an industry shift after the pandemic and we could all use some guidance. There is a new generation of entrepreneurs and freelancers who are pursuing a life of freelance and also established small business owners who are looking towards what is next. Now is the time to lead and though I don’t have all of the answers, I do know that we must all rise together to create a new place that keeps the freelance dream alive.

So, join me! It’s simple, affordable and easy - just show up, listen or be a part of these conversations and together we will continue to learn and navigate this new normal together.

Managing the Time

Last fall, I wrote a blog post about Handling It All and some tips that help me keep everything together. After that post, many of you have asked more in depth about how I structure my work days. I kind of struggled on how to approach this, because as many of you freelancers know, absolutely every day is different. Self-discipline and flexibility are the two biggest pillars in how I manage my time, while also learning to protect that precious time. And lets be real - managing our time better is something we can all be better at.

I try to balance as much personal time as I can with the full work days. I am slowly becoming a morning person and I try to clock out around 6 pm and leave work alone for the night (when I work, I am focused and when I'm done for the day it's all about my personal life). If I have weekends off - well those are entirely sacred. I also give myself a break. I am lucky enough to do what I love every single day, but that also means I could always be working. Sometimes I feel like I should be working all the time, which is something I am learning to let go of more and more. 

The most valuable thing we have is time. So no matter how you work your schedule, make sure the following things fit in:

Time with those you love.

Time spent doing what you love.

Time for yourself.

And time to enjoy it all. Otherwise, what is this hustle for? 

Below is an example of what a busy day looks like for me. On this particular day, we didn't have a photo shoot, but it was filled with many of the other things that go into our business. Hopefully it is a helpful example of how we structure our time. 

No matter how crazy or quiet your schedule may seem, keep focus and remind yourself why you do what you do. Try not to be consumed by the busy work - It is the quality, not the quantity of time that matters. 

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9:00 a.m. - The meetings begin for the day. Meet Lucy. She's going to be one of our new assistants for 2017! Together with our Studio Manager, we met to go over the details and what to expect in joining our crew. 

11:00 a.m. - Melissa is an amazing part of our team and helps manage all of our Rivets and Roses photographers + clients, along with the studio. We just received some new look books for the Photogen Inc. weddings, so she's working on marketing those!

2:00 p.m. - Meeting at Spoon & Stable with Chef Gavin Kaysen for his upcoming cook book. I'm super excited to be a part of this project and it's great to be involved with such a collaborative team. The book is due out in 2018, and our meetings are filled with creative visions and planning out our shoots. 

4:00 p.m. - Had to swing by Young Joni, because I am a total professional and left my camera battery charging - derp. 

6:30 p.m. - One last meeting for the day, which is a consultation with a couple who is getting married in 2017! Lots of people just got engaged over the holidays, so these later meetings will be more common. 

5:30 a.m. - My days start early. This is a new thing for me - maybe a few months old. Nick and I realized that really the only time for us to workout is right away in the morning. So far, so great. We're not perfect at it, but it definitely feels amazing to get up and move early in the day. I do find I am more focused and productive with work right away in the morning, too!

10:00 a.m. - Precious studio time. It's amazing what we can get done in just a few hours. I usually sit down to go over payroll, e-mails, concepting, and backingup files from the previous day's shoots. 

1:45 p.m. - We love visitors to the studio, especially dogs! Today's visits are from Tulsi and Frankie. Jess, one of our Rivets photographers, dropped by to go over some edits and back up files! 

3:15 p.m. - Off to HAUS Salon to meet the crew for a shoot this weekend. We needed to scout the space, since we're bringing in a full studio set up. This should be an especially fun one! 

4:15 p.m. - Back to the studio to put in some editing hours. I'm super excited about our recent shoot with Young Joni and I love seeing the entire edit come to life. 

7:45 p.m. - Clocking out for the day! Today was jam-packed, but with all really good things. I also spent time on each of our brands, which is always a victory! Now it's time to go home and spend time with my favorite people. I'll also be asleep by 10 pm, guaranteed. 

Growth + New Brand Identity!

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Identity work by dschwen

I am super excited to share the new identities of all of our companies! This is our eleventh year of business and as our work and businesses grow and become more refined, so do our brands. Last year, we took on the big project of updating all of our websites and this year brought along the next phase of that project, which was to unify all of the brands. We worked with the brilliant mind of David Schwen of Dschwen to bring the new identity all together and I am SO happy with how it turned out! Each company still has it's own individual presence, while still feeling cohesive with all we do here in the studio.  Lets break it down. 

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eliesajohnson.com

The logos for ELIESA JOHNSON and ELIESA CONSULTS are very much the same. A lot of my consulting work comes from freelancers who are mostly connecting with these brands. The old logo use to feature my full signature, but we simplified it to how I actually sign my prints, which is with an 'e'. The new font is still simple, clean, professional and compliments the vibe of our imagery. We have a lot of ideas on how we are going to incorporate these logos in various design elements, printed materials and portfolios, so stay tuned! 

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eliesaconsults.com

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New social icon for eliesajohnson.com

The next brand I would love to share is Photogen Inc. This company is focused on luxury wedding photography and our clients have taken us around the world. Creating a logo that feels high end and still maintains a little bit of an edge was important to me. Our wedding clients are people who take risks, travel often and live a big life. I think this new logo is the perfect fit!

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photogen-inc.com

New social icon for Photogen Inc. 

Last, but not least, is our Rivets and Roses brand. Rivets is the sister company to Photogen Inc. and is a wedding photography studio that features the work of 6 talented artists. The new branding for this company is probably the biggest change of all the brands! We entirely changed the look with a bolder, clean and more approachable font. It's friendlier and great for everything this brand stands for. It's also super strong and inviting. I am so very excited about this update!

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rivetsandroses.com

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New social icon for Rivets and Roses

I want to give a HUGE thank you to David and Jess and Dschwen for all of their hard work on this! We are in love with our new look and hope you are, too!

LOVEe

Handling it All

I get asked all of the time, "How do you keep up with it all? Especially in the busy season of summer." While I often feel like my head is spinning with the endless to-do list, I do feel like we have set up a great structure for all four of our businesses to run. 

Whether you are a freelancer with one brand or a few under your belt, here are some tips on how to keep it all together:

1// Self Discipline - Absolutely none of the other words in this blog matter without self discipline. When you run your own business, you simply have to be self-motivated. I laugh when people say "it must be nice to write my own schedule." It is nice and sometimes has its perks, but it also means that I have to be real with myself when it is time to rest and when it is time to continue the hustle. 

2// Work Smart - Creating an efficient structure around the studio has greatly helped with our workflow and the production time that it takes after a shoot is complete. Time management is essential (along with self discipline as noted above) and structure (yes, and all those google docs) really help our studio go-round. We try and stay focused, yet flexible with our work days. Lets break this down a bit:

• Focus - Our production deadlines and turnarounds are quick. When I am working on a job, I definitely focus on the edit immediately afterwards. I like to turn around complete editorial projects in 1-2 weeks and wedding edits in 4-6 weeks. A strict timeline like this helps us to stay on top of the work and our clients' deadlines, but it also allows us to not get buried in production. I like to work in the present and not feel like I'm behind. This is challenging sometimes, because the various distractions in our lives (the internet, social media and phones) are just waiting to pull us away from the hustle. We're not perfect, but we do try and stay focused. 

• Flexibility - Every day around here is truly different. We stay very flexible within our structure, so should a meeting, new job, or urgent deadline happen, we can accommodate accordingly with our clients. It is a WIN when we leave the studio feeling entirely accomplished. But we also know how those days go when you come into the studio, your internet is down and you need to re-think ALL the things you were going to get done that day. 

3// Build Your Team - Whether it's bringing help into your business through an intern, hiring your first employee, or simply outsourcing certain areas, building your team is essential to your sanity and your growth. Here is some of the roles we have to make our business happily function: 

• Editor: Outsource editing, both weddings, editorial and commercial work 

• Studio Manager: Social media support, behind the scene work and special projects. 

• Bookkeeper: We meet once a month to reconcile our books and pay taxes.

• Photographers: All independent contractors full of talent to help assist and to lead our Rivets team. 

• Producer + Agent : Our agent is pounding the pavement every day to show our latest work, while our producer helps write estimates and produce commercial shoots.

• CPA: For help with all those taxes and corporate filings every year, while also assisting with financial planning. 

• Lawyer: I am going to say this once, if you have a business, please, please, please invest in a good business lawyer. It matters to protect yourself and your business. Creating strong contracts and having someone to bounce legal advice off of when needed, is essential. 

4// Communication - Our team is in constant communication with each other. During our busy season, we are all very clear in communicating about how everything is going. Whether it is one of my own shoots that I need assistance for, or a Rivets shoot where I need to give support to our team, it is incredibly important for me that all of our team feels supported. If our team is happy, our clients are definitely happy, so that is a major priority for me. We have a monthly email that goes out to our crew as well, keeping everyone up to date! 

5// Know When To Take A Break - Work hard, play hard. Some work days for us are 15 hours. others are 2 hours. We know when we need to push it and we also know when we need a break. As the owner of this operation, I need to often remind myself that a break is necessary. When we rest, we refuel, and are ready to go for all of our clients! 

6// Give Yourself A Boost - Seriously, everyone deserves more high fives in life. Yoga is a luxury for me, so I make the effort to get there when I can. Earlier this year, I also set aside two whole weeks for myself in Tulum, Mexico -- just to relax. This was the first time in 10 years that I had done such a thing and now I am a believer. 

7// Look Ahead - I keep a quote on my phone as a reminder that says, "Be Proactive, not Reactive." I love this quote; it reminds me to always look ahead and think about what is next. A lot of our job is reacting to others' requests. We could spend ALL day taking care of others, and though that is an important part of our job, we also have to look at the big picture of the work we are doing and make sure we are happy. We need to make sure we are pushing into areas that are inspiring to us and helping us grow. 

8// Have Fun -  My work is my life, but I also have a life outside of work. I feel so very grateful to wake up every morning and be SO excited about going to work. I am surrounded by THE most amazing artists, clients, and freelancers who I am lucky enough to collaborate with on a daily basis. The longer I do this, I am slowly but surely finding a balance between my work life and personal life - both of which are amazing. It's so important to let loose and have some fun. For me, there is nothing better than booking a plane ticket and seeing the world! 

I know a lot of these tips might be common sense; however, as I kept getting asked this question about "how I manage it all?", I realized this: 

The secret to 'doing it all' is that there is no secret. You just actually have. to. do. it. You have to wake up every morning with that self discipline, determination, and desire to pursue the dream. 

It also takes way more than just yourself. It take the support from those around you to help realize the dream every single day. 

So, find your people. They will be your greatest asset. 

And then figure it out.

Little by little.

And then one day you wake up and realize you are 'doing it all' and absolutely living the dream.

LOVEe 

Real Talk // with Martha McQuade

The gorgeous MAD studio in NE Minneapolis.

COMPANY

MAD--WORK

YEARS AS A BUSINESS OWNER: 8

Martha McQuade is one half of the design house MAD. Along with her creative partner, Dan Clark, these two create everything from architectural spaces to textiles and clothing. Martha is also an Architecture Professor at the U of M.

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You are an artist + business woman who has a lot of different projects going on. Why does this work for you?

The way I think about everything I do is related - from the projects I am working on at MAD, to the classes I teach at the U of M and to raising my kids. There isn't a lot of separation in terms of the process. 

I encourage both my students, my children and myself to explore our ideas and be flexible in our expectations and embrace what happens in a curious and open way. This approach leads to happiness and surprise, rather than disappointment.  Learning to look for the surprises and then explore these unexpected findings in a rigorous way can lead to new directions in our work. 

At MAD, I move back and forth between design projects without worrying what 'category' they fall into. Having multiple projects across many different disciplines going on at the same time is beneficial as they all inform each other. 

You are a woman who seems to be 'doing it all'. How do you manage your time? 

I have a lot of help! I have an incredibly supportive husband and a great work partner, Dan Clark, and our interns at MAD. 

I wish I had this advice when I first started: 

To trust my intuition more. I am not a naturally confident person, so I would often seek out advice from others and then assume they knew best - even if I felt their advice wasn't the best for me. Especially when it came to things like marketing and business, which I knew nothing about. 

What has been a game changer for you?

Moving into a studio space outside of my house. Having a beautiful, light filled environment to work in every day. It is big enough to have all the work visible, which has been really motivating!

How do you actively seek inspiration?

I am so inspired all the time by my surroundings. The things I see as I drive through the city, instagram and online magazines, art shows, podcasts, my kids and my students! It can all be a bit overwhelming at times, so I don't think I ever actively seek inspiration, but I often seek the opposite of it. 

The photographer Andrew Zuckerman gave a talk for 99u titled "On Curiosity, Rigor and Learning as you Go." In it, he talks about inspiration overload and how too much can actually shut you down. 

Sometimes when I feel like I'm not sure which direction my work is going in, I will look back through my process work. I have two hashtags, #MWMProcess & #MADProcess and I find looking back at these incredibly inspiring. It is quite motivating to see all of the previous work - it pushes me to work harder and make better work. 

The best part about being a freelancer is:

The ability and freedom to do what I think is best in every situation and not try and guess what my boss would want. 

The most annoying part about being a freelancer is:

Nothing is 'annoying'. It IS scary not having a regular paycheck to rely on though. 

Lets talk about social media. Do you love it or hate it? More so, what value do you think it beings to the world these days?

There is so much discussion around social media currently. Is it good or bad? Are we using it too much? I think it is different for everyone and you have to use it in a way that works for you, your business and life in general. 

My first social media experience was on Flickr, which is image based. It was a way of communicating with people online through how I saw the world. It also quickly became a way to record the process of what I was making and designing. I also connected with a lot of designers, photographers and artists. I am an introvert and it was a great way to meet people and break the ice with artists and brands I am interested in. 

I currently use instagram a lot, because that was an easy transition for me onto this platform that I could use similarly to Flickr. 

I think the number one value social media brings is that it allows us to show our process and work to allow the public to engage with that process. It lets art be accessible to everyone. when people engage and follow along in the creation through social media, you build a relationship with them  and the work you make has more meaning. 

This engagement is valuable to us as artists, both on the creative and financial ends, as it allows us to be visible and in turn, be able to make a living. I really like that social media is interactive, unlike traditional marketing of the past which was costly and not really appropriate for individuals or small business. 

You are also an educator at the U of M. What do you think prepares students most for being a full time artist?

Working for someone else. I encourage all of my students to go out and get experience working with and for others. Even if the work isn't exactly what you would do, if you are working with good people, you are going to learn so many valuable things. You will also make connections with people that might lead to opportunities in the future. 

What makes you happy with your work?

When I am surprised by something that happens that I haven't intended. 

What does success mean to you?

Seeing people enjoy the things and spaces we have made. 

To stay in touch with Martha and Dan, follow all of their work @MAD__Work and @mwmmpls 

Group Consults // March 2016

During the months of March, April and May, we are offering Group Consults in our studio. (You can find details here + sign up for future dates.) March marked the first round of these full-day workshops and it was a great success! 

This month, we came together with three freelancers - one graphic designer, one ghostwriter and one wedding photographer. Collectively we went over some hot topics that effect all of our industries, then we broke off into individual sessions for more in-depth critique and goals. 

I am personally very excited to see the idea of Group Consultations work out. There are so many of the same struggles and victories that we share as freelancers, no matter what industry we are in. It is also very cool to see different perspectives and approaches to each industry and the possibilities of crossing over. 

Some of the common ideas that we talked through were: 

• Social Media Marketing + Strategy

• Having a Healthy Relationship with Social Media

• Business Structure (specifically with time management and taxes)

• When to say No and When to say Yes to projects

• Strategy to go 100% Freelance

• Creating for your Dream Client

• Branding

We are currently offering two more Group Consults this Spring - on April 22nd and May 20th. Each day is limited to three freelancers, so make sure and reserve your spot quickly!

The investment for a Group Consult is $650/day (a $1200 value). These days begin at 9am and wrap at 4:30pm, so you get a full day of inspiration! 

The Day Job vs The Dream Job

There is a moment in every freelancer's career when they have to make the shift from clocking in at their day job, to jumping off the cliff into their dream job. (It might sound dramatic, but that is what it feels like for everyone.)

In today's world of social media, it seems like everyone is pushing forward - doing big, creative things - while you are still sitting at your cubicle from 9-5 and then clocking in at your dream job from 5-9. You know what? GOOD. FOR. YOU. 

You're actually doing everything right, because there is an in-between moment when you are actively working towards #livingthedream that seems redundant, but it is oh-so-important. This time is actually a luxury - you probably have a 2 week paycheck and are able to pay your rent - heck, maybe even be provided health insurance. This all creates a safe space and foundation for you to build your business, save some cash, and set yourself up for future success. 

I worked at IKEA for 3 1/2 years during the start of my business, so I could pay my bills and start investing in good equipment. If we are being real, it was more than that, because I was also investing in both my dream job and in myself. Those days are long, but it's also a special time. If you are really making it all happen, the hustle is exhilarating and fun. 

Now, one day, I do encourage you to take that leap and pursue your passion. If anything, just to try it out, push yourself, and see what the possibilities can be! If being a freelancer isn't for you, but your creativity is something you need, simply make that a part of your life. 

"He didn't quit his day job to follow his dream; he just folded his dream into his everyday life."

- Elizabeth Gilbert

Real Talk // with Raoul Benavides

Yes, Raoul and I like to share a few glasses of champagne while working. Thats how the best work gets done, right?

YEARS as a BUSINESS Owner: 23

Raoul is a linchpin of our photo industry and his company Flashlight Photo Rental supports us for many of our shoots throughout the year. More than that, Raoul is an entrepreneur, always chasing new ideas. He's about to open his next venture - a record shop called Flashlight Vinyl. 

COMPANY

Flashlight Photo Rental

Flashlight Vinyl

Sedgwick Cedar

You've been around the photo industry for a long time. What's the most common mistake you see freelancers making? 

The beauty of being a freelancer is that you can use your resources (money) now to set up the business life that you want to have in five years. 

If you have a vision of what you want your life to be, you can invest in it and lower your tax bill at the same time. The mistake is in the shortsightedness that comes with youth. 

How long did you work before you became a business owner? 

I did not actually work to become a freelancer. I did my first photo internship when I was fourteen and learned quickly that I did not want to be a staffer. 

I wish I knew this advice when I first started:

Invest in yourself and use every financial loophole that you legally can as a freelancer / entrepreneur. 

You're about to open a record shop, which is a complete departure from running Flashlight Photo Rental. What is the importance of this new venture for you and why you chose to do it?

I love music and I have been trying to find a new business that was ultra tactile and stress reducing. Photography, Food and Music are my passion centers. I use to DJ as a teenager and a  record shop is the perfect fit for my life right now. 

What makes you happy with your Work?

My work now is a product of my creative needs and a personal vision. I wake up to work in an environment that I created or better yet - that I want to create. It's very satisfying. 

How do you view your competition?

I wish my competition thought more nationally. It seems like a lot of photo companies are use to thinking small and not investing into their businesses emotionally or completely. 

After all of this time, what is your definition of success?

My thoughts on what is successful has changed a lot over the years. I thought we all wanted the same thing. I think that success is a way of life that is authentic to your creativity and your heart. 

Creating Goals + Doing the Work

As we look into 2016, a lot of us will be looking back upon the last year - everything we accomplished to everything we didn't and we will also make a list of dreams we still want to achieve. I think goals are great. Many times in my life, I have written out lofty ideas that have somehow manifested themselves far sooner than I could have ever imagined (You can check out a recap of this year on the Photogen Inc. blog).

I wanted to touch on a topic that is often missed at this time of the year: Doing the Work. 

I've had countless conversations this year about 'What it Takes' to be successful in a world where it seems like every where you look, everyone else is having BIG things happen. It could be their epic breakfast or celebrating they got their laundry done - let alone all of the creatives boasting about their projects and ALL the work they have (guilty). My point is that it can be overwhelming - to see everyone else posting these big, exciting things and you might feel - how do I get all of that? Why isn't my success happening faster? It seems like it is instant for everyone else. The truth is that instant success is actually a myth.

Yes, some people are lucky and I am very happy for those who have the actual 'instant' success. But behind every successful person who is building something for the long haul, I would like to argue that before all of those sweet gigs, behind all of the social media attention, and before they truly made money in their business - they did the work. 

They worked two jobs. They put in the late nights and early mornings. They networked. They fostered relationships. They made phone calls. They were praised and they were called not good enough. They were challenged and they learned how to thrive in that. They showed up every day to create. They made the work - no matter what other people might think of it. They learned to listen to people's opinions, but they didn't put their self worth in that. They asked the hard questions. They took the risks. They were tired. They had to take a break. They chose to still do the work after rest. They discovered themselves a little more each day and they began to understand the purpose of their passion. 

They put in their 10,000 hours. 

They did the work. 

It is such a simple idea, but one that many freelancers, creatives, and small business owners forget all too easily. A lot of the big success comes from the tiny victories. It comes from actually sitting down, being focused, and doing the work. It comes from the dedication of practicing your craft and knowing why you are doing what you love. 

So, this year, as you make your goals for 2016, I encourage you to definitely list out your goals - and dream big. But also spend some time thinking and planning how you will work towards these goals. What are the small steps you will do to make sure you are making progress? 

Who are the people you will surround yourself with? How can you plan out your days to be more efficient? What do you need to cut to create more space and allow yourself to grow? What little thing will you do for yourself to make you happy?

I would also like to acknowledge that your daily to-do-list is very different from setting your goals. Your Goals should be the big picture and your to-do-list is a daily list of attainable actions that drive productivity towards your current projects and those big picture ideas. 

I'm a big list person and last year, I started using the Momentum App as my google homepage. It allows you to set your intention for the day, manage your to-do-list, and even gives you an inspiring quote and a pretty picture. I can't tell you how many times I have gone to open Facebook and am reminded of what I actually HAVE to do. It keeps me on track and has been a lovely tool. 

Hell, buy yourself a fresh new notebook, clean your office and post those goals on your wall. Look at them often and I bet you will be pleasantly surprised in just how far you have come in a few months! 

Here is to the New Year and all of the exciting things to come! 

Why I started a wedding studio vs hiring associate photographers

I want to preface this post by noting that if you are not a photographer, this can also apply to you! Whether you are a designer, writer, or any type of freelance artist, I encourage you to think about the following points as is fitting for your business!

At a certain point in any photographer’s career, we start to think about hiring others to help us. Whether this means outsourcing editing, adding on assistants or signing up an intern – when business expands, so does our team around us. Today I want to talk about hiring on other photographers as Lead photographers…otherwise known as Associates versus creating a wedding studio. For the record, I really loathe the word ‘Associate’. Personally, I think it sounds like ‘second best’ and if I am going to hire anyone to be a lead photographer, they are not just going to be good-enough, they are going to be the best. However, for lack-of-a-better-term, I’ll use that phrase throughout.

Six years ago, my prices started reaching a more luxe price point for the Minneapolis market and I found myself turning away a ton of work. At the same time, I had a couple of assistants who were really starting to grow exponentially and were clearly on a trajectory to be amazing wedding photographers on their own. I decided to start another wedding studio, called Rivets and Roses, instead of having ‘Associates’ under Photogen Inc. I did this for several reasons, which I will get into later, but I first started the brand with one photographer and three years ago, we officially hired on five more artists to make Rivets and Roses an official wedding photography studio. I have to say, having a second brand, or really our sister company, has been nothing but a positive experience and I wanted to give some advice to those of you considering bringing on other photographers as Leads. Here are 5 things to consider when starting a wedding studio or hiring associate photographers:

Rivetsandroses.com

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 NUMBER ONE // Structure Your Business Right from the Beginning:

If you are going to hire on photographers to work for you, it’s important to think about how you want your business to be structured in the long run. If you take a long, hard look at this at the beginning of this journey, it will totally benefit you in the end, rather than having to restructure your business twice. Many photographers have associate shooters under the same company name and this works for them! However, when it came time for me to make this decision, I chose to start a completely different brand. Why? There are a few reasons:

• What if it failed? I was a little nervous about the idea of having other photographers and it not going so well. What if it was too much? What if they did a bad job? I didn’t want that coming down on a company that I had worked so hard to build, so separating the two brands made sense to me.

• I didn’t want our photographers to feel like they were second best. I felt like if they were shooting under Photogen Inc., clients might think of our artists as ‘the discount photographer’ or even ‘second best’ to myself. I wanted to give them more freedoms to be their own individual artists and thrive under a studio name, rather than my name.

• I wanted to start a studio that was different from a general photography studio. I really do believe that brides and grooms should be able to find their perfect photographer, no matter their price point. I also feel like it is important that they get the top-of-the-line experience. Money is always a factor in clients decision making but when it comes to a wedding day, everyone deserves an amazing experience. The goal with Rivets and Roses is to provide an experience for both our artists and clients. For our couples, we want them to come to the website, browse thru our photographer’s portfolios and really choose the person that they connect with – both thru their images and personality – the most. Once their wedding has taken place, our studio continues to take care of all of the post processing, album design, etc. I have the highest of standards, and everything meets those requirements before it leaves the door! For our photographers, they are able to strengthen and grow their talents while being supported by our studio. It’s literally a win-win for everyone!

Now, with this said, there are many photographers who choose to have photographers under their name and it works perfectly for them! This has just been my experience. If this is something you are looking to doing, simply look at your business from all angles to see which model is right for you!

Image by Ryan Stadler

NUMBER TWO // Build it Slow:

When I first started Rivets and Roses, I had only one photographer at a time. I am SO happy this is the way I chose to start this brand, because I learned SO much. Growing our sister company slowly has helped us build a fantastic reputation with the local Minneapolis market. Building this over a couple of years has also helped me solidify my visions for the brand and where I wanted to take it. There was a little ‘gut feeling’ I had a few years ago where I KNEW that it was time to take Rivets to the next level. I decided to ‘put it out there’ to hire on more photographers and make it an official wedding photography studio - and it was a little scary. I didn’t know what kind of people might apply or what people might think of me doing this, but I was blown away. We had SO many talented photographers apply to be a part of Rivets and Roses and I felt so humbled. This is also when I realized that this was going to be a big success. I am SO impressed with the quality of our team and just how amazingly they have come together to build up our brand and also create amazing work for their clients!

Image by Maggie Witter

NUMBER THREE // Empower Your Photographers:

This is so so so important. I am a pretty hands-off boss lady when it comes to our photographers. I’m here to structure things, guide them, critique their work and give advice…but I also want to empower them to be their own artists. I want them to have their own ideas and handle their clients in their own way. This approach is one of the key reasons why I think we have such an amazing crew. Each of our artists feel like they ‘own’ a part of this brand and every individual has so much to offer and bring to the table. Our photographers are in charge of answering their inquiries, setting up client meetings and being the leader on the day-of.  In other studio situations, clients are simply ‘placed’ with photographers and compensated on a per-hour basis. When I started Rivets and Roses, I wanted to make sure it was worth everyone’s while. Our photographers are compensated very well for their work and we sat down with each individual artist to make sure their rates made sense and also that their editing style can be processed by our editor, so their unique processing is true to each individual artist. If everyone feels like they have ownership in a dream, it’s going to soar. As the leader, I don’t want to overly-control too much. Passion is a strong, beautiful force that can take an idea and make it brilliant.

Image by Jackson Faith

NUMBER FOUR // Set Expectations:

Obviously, there needs to be structure in a business with 6 photographers under it. When we launched Rivets and Roses with more artists, we sat down and really nailed down our workflows to make sure that there were ‘routines’ in places. Every one of our artists follows the same workflow from start to finish. Of course, this also takes time to train in and get everyone on the same page. Some things to consider are:

• Who books the clients?
• How do you organize your inquiries? (I highly recommend Shoot Q!)
• Who books your assistant for a wedding?
• How much does the photographer get paid and when do they get paid?
• How are the files managed?
• What are the expectations in dealing with clients? (Literally– how do you answer the phone?)
• After the photographer’s contract is done, do they get any of the images for their portfolios?
• Who makes the contracts? Who’s in charge of the money?
• What is the goal for both the artist and the studio?
•  What are the specific roles of the artist and the studio?

Know that if you are starting a studio, you need to take the time to invest in your photographers, setting expectations for them and making everything clear. If you are clear in the beginning about everything – even the uncomfortable things like money, photo rights, terms of contracts, etc. this will save you a potential headache and heartache later on. Invest in a lawyer and make sure you have a solid contract. All of our photographers are contract for a minimum of 3 full wedding seasons and after that they are welcome to stay or some are ready to take the leap and go on their own…which leads me to….

Image by Thea Volk

NUMBER FIVE// Be OK With Change:

Whenever you decide to hire people, whether that be a studio manager, editor, and assistant or another lead photographer, know this: people are always going to eventually leave. In my opinion, if I am doing my job right, eventually every one of my photographers will eventually be strong enough and prepared enough to be amazing on their own. With that said, there are certain personalities who are perfect for working for a studio and others who thrive to be on their own. Honor this. Honor the needs of your staff and understand that they need to go where their heart leads them. Artists always want more and we always strive to be better. Change in inevitable in business and as entrepreneurs, we need to be accepting, ready and able to deal with change in a positive way. Change moves us forward and helps us gain momentum for bigger and better things.

Image by Bryan Blumenschein

Image by Melissa Hesse

To learn more about Rivets and Roses and our team of photographers, visit our website and blog!  If you are considering hiring more photographers under your brand, there is a lot to think about. My goal with this post is to encourage you and give some helpful tips on the ‘big’ things to think about! Hopefully this helped; however, if you have additional questions on running a studio, you can always reach out or schedule an official consultation to discuss the specifics of your business! Email me at: eliesa@eliesajohnson.com

You can also check out Rivets and Roses on Facebook.